Q: What do you think is the biggest difference between the blogosphere in the U.S. and in China?
A: The difference between China and the U.S. is quite large. The U.S. has many famous bloggers, and they have a big influence. In China, because of the political environment problem, it's not possible to have that sort of thing.

So [Chinese blogs are] more lifestyle- and entertainment-oriented. But Chinese bloggers are more willing to express themselves than American bloggers. Because elsewhere in America there's more freedom, so the methods of expression are more [varied].

Q: But, as you say, the political environment in China means there's a lot that people can't express in their blogs.
A: Sometimes there are people who write about Taiwanese independence and the Falun Gong.

Q: And what happens when they try to do that?
A: We set up keywords for our programs, like "Falun Gong," and when you type in those keywords, you cannot post them. It just shows up as stars. Everybody has that.