Graphic: Title banner from 'Randy's Journal'.

Having grown up in the Philippines, the United States and Canada, I've been flying since the age of one and have always been fascinated by airplanes. I used to be a bit of a "planespotter", always trying to identify any jet I saw, and I collected as much memorabilia from any flight I took (including the safety cards, which you're not really supposed to take). I still love hanging out in airports and getting a good look at the jets, and I do miss the days when you were allowed to get a tour of the cockpit.

Randy Baseler is the VP of Marketing for Boeing's commercial airliner division, and I make it a point to check his blog, Randy's Journal, from time to time. Randy uses his blog as a way to promote the company and let people get a look at the world of aircraft design and manufacturing. He's written articles about having a full schedule promoting Boeing at the Paris Air Show, the sleek designs of Boeing's upcoming aircraft and a recent demo flight for their new Connexion service, which provides broadband internet access to airplane passengers.

One of most notable things about Randy's Journal is its honesty. It doesn't feel as if it's been vetted by a PR department or a team of marketers. He's not afraid to talk about deals that didn't go through or missteps that his company has made. Can you imagine either of these griups writing a line like this?
What we're trying to do with the Dreamliner is bring back a little of that magic we lost along the way.
If you're considering using a blog to promote your business, you might want to borrow a few pages from Randy's book.

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