Here's an interesting use for weblogs: the Pennsylvania Tourism Office is posting blogs written by road-tripping travellers passing through the state on its web site. They say that this is the first marketing campaign of its kind.
From the article on this story:
"Travelers are looking for authentic experiences, so we found travel consumers with a wide range of interests who will share their experiences traveling through Pennsylvania this summer," said Mickey Rowley, deputy secretary of tourism in the Department of Community and Economic Development. "We hope to reach travelers through other consumers who share the same interests."The blogs will report cover topics in six categories:
- "Culture Vultures"
- History Buff
- Thrill-Seeking Family
- Hipster Roadtrippers
- Outdoor Adventurer
- Open Roader