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  <title>Blogware</title>
  <link>http://blog.blogware.com/blog</link>
  <description></description>
  <language>en-us</language>
  <lastBuildDate>Mon, 23 Nov 2009 04:15:32 -0500</lastBuildDate>
  <category domain="http://blog.blogware.com/blog/BlogwareHowTos">Blogware How-To&#39;s</category>
  <generator>Blogware</generator>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Introducing the Heat Map (Blogging for Dollars, Part 3)</title>
    <link>http://blog.blogware.com/blog/_archives/2006/8/18/2242665.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2006/8/18/2242665.html</guid>
    <pubDate>Fri, 18 Aug 2006 14:32:01 -0400</pubDate>
    <description>&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/often_used/the_blogware_mechanic.jpg&quot; alt=&quot;The Blogware Mechanic: Tips and Tricks You Won&#39;t Find in the
Manual.&quot; height=&quot;390&quot; width=&quot;250&quot;&gt;&lt;/p&gt;&lt;p&gt;Hello, and welcome to the third installment of &lt;cite&gt;Blogging for Dollars&lt;/cite&gt;, in which I&#39;ll cover how to make money with your blog using Google&#39;s AdSense! In case you missed the previous two installments, they are:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;http://blog.blogware.com/blog/_archives/2006/8/10/2215081.html&quot;&gt;&lt;strong&gt;Part One:&lt;/strong&gt;&lt;/a&gt; In this article, I introduced the idea of using Google AdSense to harness your blog to make a little extra money.&lt;/li&gt;&lt;br&gt;&lt;li&gt;&lt;a href=&quot;http://blog.blogware.com/blog/_archives/2006/8/11/2223044.html&quot;&gt;&lt;strong&gt;Part Two:&lt;/strong&gt;&lt;/a&gt; In this article, I covered how to sign up for Google AdSense and how to put AdSense into your Blogware-powered blog.&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;Where to Place Your AdSense Ads&lt;/h2&gt;&lt;p&gt;&lt;a href=&quot;http://blog.blogware.com/blog/_archives/2006/8/11/2223044.html&quot;&gt;In the previous article&lt;/a&gt;, I showed you how to create a component that held a Google AdSense ad unit. The Google AdSense term and conditions allow you to put up to three AdSense ad units per page. You should create a separate component for each ad unit -- create each one as I showed you, and give each one its own name.&lt;/p&gt;&lt;p&gt;Once you&#39;ve created the components, you might be wondering where the best places for your ads are. In this case, by &quot;best places&quot;, I mean the locations for your ads which make it more likely that they will be clicked on. Remember, more clicks on those ads means more money for you!&lt;/p&gt;&lt;p&gt;Google also makes money on those clicks, so this is a case where your interests and Google&#39;s interests are aligned. Simply put: money money for you also means more money for them. That&#39;s probably why they publish many useful articles for Google AdSense users that show how to maximize clicks on their ads.&lt;/p&gt;&lt;p&gt;One of the first articles on Google ad placement that you should read is &lt;strong&gt;&lt;cite&gt;&lt;a href=&quot;https://www.google.com/support/adsense/bin/answer.py?answer=17954&quot;&gt;Where Should I Place Google Ads on My Pages?&lt;/a&gt;&lt;/cite&gt;&lt;/strong&gt;. The main feature of this article is the &quot;Google Heat Map&quot;, shown below:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/heat_map/heat-map.gif&quot; height=&quot;599&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;The heat map corresponds to the layout of a web page and is color-coded with red being the hottest, orange being the second-most-hot, yellow being third-most-hot and white being cold. The hotter an area, the better a location it is for ads.&lt;/p&gt;&lt;h2&gt;The Hottest Spots in the Sidebars, Header and Footer&lt;/h2&gt;&lt;h3&gt;Left Sidebar, Upper Portion&lt;/h3&gt;&lt;p&gt;In this article, we&#39;ll consider the header, sidebars and footer as possible locations for ads. For these locations, the hottest part is the upper portion of the left sidebar. In the example from the previous article, this is the location where I placed the ad.&lt;/p&gt;&lt;p&gt;This makes sense for blogs written in languages where you read from left to right and from the top to the bottom of the page (such as English and European languages). For readers of these languages, their eyes typically start at the upper left-hand corner of the page.&lt;/p&gt;&lt;p&gt;To place an ad in the upper portion of the left sidebar, make sure you&#39;re on the &lt;strong&gt;Look &amp;amp; Feel&lt;/strong&gt; section, &lt;strong&gt;Layout&lt;/strong&gt; page, with the &lt;strong&gt;Columns&lt;/strong&gt; tab selected:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/heat_map/look-feel-layout-columns.gif&quot; height=&quot;222&quot; width=&quot;507&quot;&gt;&lt;/p&gt;&lt;p&gt;Drag one of your ad unit components from the &lt;strong&gt;Inactive&lt;/strong&gt; column to the top of the left column, then click the &lt;strong&gt;Save&lt;/strong&gt; button at the bottom of the page. You&#39;ll now have an ad in the upper part of the left sidebar.&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/heat_map/location_01.gif&quot; height=&quot;542&quot; width=&quot;500&quot;&gt;&lt;/p&gt;&lt;h3&gt;Left Sidebar, Lower Portion and Right Sidebar, Upper Portion&lt;/h3&gt;&lt;p&gt;The next-best locations are the lower part of the left sidebar and the upper part of the right sidebar:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/heat_map/location_02.gif&quot; height=&quot;542&quot; width=&quot;500&quot;&gt;&lt;/p&gt;&lt;h3&gt;Header, Left and Center Portions&lt;/h3&gt;&lt;p&gt;The left and center portions of the header are considered to be as hot as the lower part of the left column and the upper part of the right column.&lt;/p&gt;&lt;p&gt;To place an ad in the header, make sure you&#39;re on the &lt;strong&gt;Look &amp;amp; Feel&lt;/strong&gt; section, &lt;strong&gt;Layout&lt;/strong&gt; page, with the &lt;strong&gt;Header&lt;/strong&gt; tab selected:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/heat_map/look-feel-layout-header.gif&quot; height=&quot;222&quot; width=&quot;507&quot;&gt;&lt;/p&gt;&lt;p&gt;You can one of your ad unit components from the &lt;strong&gt;Inactive&lt;/strong&gt; column to either the left or center column, then click the &lt;strong&gt;Save&lt;/strong&gt; button at the bottom of the page. You&#39;ll now have an ad in the header.&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/heat_map/location_03.jpg&quot; height=&quot;428&quot; width=&quot;500&quot;&gt;&lt;/p&gt;&lt;h3&gt;Forget the Footer&lt;/h3&gt;&lt;p&gt;As you can see, the bottom of the page is a bad location to place ads. Don&#39;t bother dragging one of your ad components into the footer.&lt;/p&gt;&lt;h2&gt;But What About the Hottest Spot?&lt;/h2&gt;&lt;p&gt;All these are good locations for ads, but none of them are as good as the spot just above the primary content. It&#39;s the reddest part of the heat map.&lt;/p&gt;&lt;p&gt;The problem is that Blogware doesn&#39;t let put components in the center column; it&#39;s strictly for blog content.&lt;/p&gt;&lt;p&gt;That doesn&#39;t mean that it&#39;s impossible to place ads above the primary content; it just means that there&#39;s more work involved. I&#39;ll cover it in the next article.&lt;/p&gt;</description>
    
    <category domain="http://blog.blogware.com/blog">Main Page</category>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos">Blogware How-To&#39;s</category>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Blogging for Dollars, Part 2</title>
    <link>http://blog.blogware.com/blog/_archives/2006/8/11/2223044.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2006/8/11/2223044.html</guid>
    <pubDate>Fri, 11 Aug 2006 19:02:51 -0400</pubDate>
    <description>&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/often_used/the_blogware_mechanic.jpg&quot; alt=&quot;The Blogware Mechanic: Tips and Tricks You Won&#39;t Find in the Manual.&quot; height=&quot;390&quot; width=&quot;250&quot;&gt;&lt;/p&gt;&lt;p&gt;Welcome to the second part of &lt;strong&gt;&lt;cite&gt;Blogging for Dollars&lt;/cite&gt;&lt;/strong&gt;, a series of articles that cover how to make money with your Blogware-powered blog and Google&#39;s Adsense.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://blog.blogware.com/blog/_archives/2006/8/10/2215081.html&quot;&gt;In the previous article, I wrote about the opportunities that AdSense provides to someone with a blog.&lt;/a&gt; With a few hundred pageviews a month, it&#39;s possible to cover the monthly charges for your blog and make it pay for itself. With a few thousand pageviews a month, you can harness your blogging and make it generate some decent spending money. With the right topics or themes, you might even be able to seriously supplement your income.&lt;/p&gt;&lt;p&gt;In this article, I say &quot;enough with the theory, it&#39;s time to make some money!&quot; I&#39;ll cover the process of getting an Adsense account and then inserting AdSense into your Blogware-powered blog.&lt;/p&gt;&lt;h2&gt;Getting an AdSense Account&lt;/h2&gt;&lt;p&gt;The first step is to get an AdSense account from Google. To do this, go to:&lt;/p&gt;&lt;blockquote&gt;&lt;a href=&quot;http://google.com/adsense&quot;&gt;&lt;strong&gt;http://google.com/adsense&lt;/strong&gt;&lt;/a&gt;&lt;/blockquote&gt;&lt;p&gt;You&#39;ll be taken to a page that will look something like this:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/application_01.jpg&quot; alt=&quot;Google AdSense greeting page.&quot; height=&quot;316&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;To enter the sign-up process, click the &lt;strong&gt;Click Here to Apply&lt;/strong&gt; button. You&#39;ll be taken to the sign-up form. It&#39;s divided into a number of sections, each one requiring a different type of information about you or your blog. We&#39;ll go through them one by one.&lt;/p&gt;&lt;h3&gt;Website Information&lt;/h3&gt;&lt;p&gt;The first section is pretty simple: you simply tell them where to find your blog and what language it&#39;s written in.&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/application_02.gif&quot; alt=&quot;&#39;Website Information&#39; section of AdSense sign-up form&quot; height=&quot;138&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;When you enter the URL (some people like to call it the &quot;web address&quot;) of your blog into the field marked &lt;strong&gt;Website URL&lt;/strong&gt;, don&#39;t add the &quot;http://&quot; part. For example, when I signed up for AdSense for &lt;a href=&quot;http://accordionguy.blogware.com&quot;&gt;my personal blog&lt;/a&gt;, I entered &lt;strong&gt;accordionguy.blogware.com&lt;/strong&gt; there.&lt;/p&gt;&lt;h3&gt;Contact Information&lt;/h3&gt;&lt;p&gt;The second section is for contact information, so that Google know to whom they should address and send the check.&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/application_03.jpg&quot; alt=&quot;&#39;Contact Information&#39; section of AdSense sign-up form&quot; height=&quot;328&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;When you enter the information for &lt;strong&gt;Country or Territory&lt;/strong&gt; and &lt;strong&gt;Payee Name&lt;/strong&gt; (that&#39;s the person who should get the checks), make sure you don&#39;t make any mistakes. Those can&#39;t be changed once the application process has begun.&lt;/p&gt;&lt;h3&gt;Product Selection&lt;/h3&gt;&lt;p&gt;The third section is for choosing which AdSense products you&#39;d like to have on your blog.&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/application_04.gif&quot; alt=&quot;&#39;Product Selection&#39; section of AdSense sign-up form&quot; height=&quot;115&quot; width=&quot;365&quot;&gt;&lt;/p&gt;&lt;p&gt;Check both. Right now, we&#39;re focusing solely on AdSense for Content, which are the context-sensitive ads. I&#39;ll cover AdSense for Search -- which puts on &quot;Search&quot; function on your site for which you get paid when it&#39;s used -- in a later article.&lt;/p&gt;&lt;h3&gt;Policies&lt;/h3&gt;&lt;p&gt;The fourth and final section is where you promise that you&#39;ll adhere to the terms and conditions of being an AdSense member.&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/application_05.gif&quot; alt=&quot;&#39;Product Selection&#39; section of AdSense sign-up form&quot; height=&quot;105&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;You have to agree to all the terms to become a member, which means you have to check all those boxes. By checking all of them, you&#39;re making many promises, some of which are:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;That you won&#39;t click on the AdSense ads on your own blog.&lt;/li&gt;&lt;li&gt;That you won&#39;t tell people to click on your ads.&lt;/li&gt;&lt;li&gt;That you won&#39;t put porn (and other content forbidden by the terms and conditions -- &lt;a href=&quot;https://google.com/adsense/policies&quot;&gt;see here&lt;/a&gt;) on your blog.&lt;/li&gt;&lt;li&gt;That you won&#39;t disclose how much your blog makes via Adsense.&lt;/li&gt;&lt;/ul&gt;&lt;h3&gt;Once You&#39;ve Filled Out the Form...&lt;/h3&gt;&lt;p&gt;Click the &lt;strong&gt;Submit Information&lt;/strong&gt; button. Then it&#39;s time to play the waiting game.&lt;/p&gt;&lt;p&gt;(Cue that line from &lt;cite&gt;The Simpsons&lt;/cite&gt;: &quot;The waiting game sucks. Let&#39;s play &#39;Hungry Hungry Hippos&#39;.&quot;)&lt;/p&gt;&lt;p&gt;You won&#39;t have to wait too long. I&#39;ve read on several sites that most acceptance/rejection emails from the AdSense screening people arrive within 1 or 2 days of your clicking the &lt;strong&gt;Submit Information&lt;/strong&gt; button.&lt;/p&gt;&lt;p&gt;Once you&#39;ve been accepted, you can proceed to the next step: inserting AdSense ads in your blog!&lt;/p&gt;&lt;p&gt;(If you&#39;ve been rejected, cheer up, and I&#39;ll cover what to do in a later article.)&lt;/p&gt;&lt;h2&gt;Putting AdSense on Your Blog&lt;/h2&gt;&lt;p&gt;Now that you&#39;ve been accepted, the next step is to put AdSense into your blog. Although there&#39;s going to be a lot of Blogware-specific material in this section, a lot of this is applicable to other blogging software or web pages in general.&lt;/p&gt;&lt;h3&gt;Logging In&lt;/h3&gt;&lt;p&gt;The first step is to go to the AdSense main page (http://google.com/adsense) and log in using the email address you provided when you signed up and the password emailed to you by AdSense.&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/setup_01.gif&quot; alt=&quot;AdSense sign-in page&quot; height=&quot;117&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;h3&gt;Once You&#39;re In&lt;/h3&gt;&lt;p&gt;Once you&#39;ve logged in, you&#39;ll see that the site is divided into three major sections:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;strong&gt;Reports:&lt;/strong&gt; This section provides reports of your earnings. Since you haven&#39;t installed AdSense on your blog yet, this won&#39;t be useful to you right now.&lt;/li&gt;&lt;br&gt;&lt;li&gt;&lt;strong&gt;AdSense Setup:&lt;/strong&gt; This section generates you the code that you need to place in your blog in order for AdSense to work. We&#39;ll be working in this section today.&lt;/li&gt;&lt;br&gt;&lt;li&gt;&lt;strong&gt;My Account:&lt;/strong&gt; This section lets you review and change your account information, such as deatils about your blog, contact information and payment information.&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;Make sure that you&#39;re in the &lt;strong&gt;AdSense Setup section, which is shown below:&lt;/strong&gt;&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/setup_02.gif&quot; alt=&quot;AdSense Setup main page&quot; height=&quot;325&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;The page displays a number of AdSense services. Right now, we&#39;re only interested in the ads, so click on &lt;strong&gt;AdSense for Content&lt;/strong&gt;.&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/setup_03.gif&quot; height=&quot;89&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;The AdSense for Content page provides two choices of AdSense unit: &lt;strong&gt;as units&lt;/strong&gt; and &lt;strong&gt;link units&lt;/strong&gt;. For the time being, let&#39;s concentrate solely on ad units. I&#39;ll cover link units and the difference between them and ad units in a later article.&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/setup_04.gif&quot; height=&quot;252&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;Select the &lt;strong&gt;Ad unit&lt;/strong&gt; option and click the &lt;strong&gt;Continue&lt;/strong&gt; button at the bottom of the page. You&#39;ll get taken to a page that looks like this:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/setup_05.gif&quot; height=&quot;270&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;This page lets you select a format and a color set for your AdSense ads. Once you&#39;ve selected a color and a format, you&#39;ll be given a piece of JavaScript code that you insert into your blog&#39;s layout.&lt;/p&gt;&lt;p&gt;Now it&#39;s time to create an ad unit.&lt;/p&gt;&lt;h2&gt;Making an Ad Unit&lt;/h2&gt;&lt;p&gt;At its simplest, creating an ad unit requires only two sets of selections. The first is to select a format, which is done from the drop-down menu shown below:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_ad_unit_01.gif&quot; height=&quot;286&quot; width=&quot;263&quot;&gt;&lt;/p&gt;&lt;p&gt;If you need to see examples of the various formats available, click on the &lt;a href=&quot;https://google.com/adsense/adformats&quot;&gt;&lt;strong&gt;Ad Formats&lt;/strong&gt;&lt;/a&gt; link.&lt;/p&gt;&lt;p&gt;For this example, I&#39;m going to choose &lt;strong&gt;160 x 600 Wide Skyscraper&lt;/strong&gt;. A number of sites that cover AdSense suggest that ads in sidebars get more clicks than banner ads, and the Wide Skyscraper is the largest ads that will fit in a sidebar. Here&#39;s what the Wide Skyscraper looks like:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_ad_unit_02.gif&quot; height=&quot;65&quot; width=&quot;256&quot;&gt;&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_ad_unit_03.gif&quot; height=&quot;600&quot; width=&quot;160&quot;&gt;&lt;/p&gt;&lt;p&gt;Once you&#39;ve selected the format, the next step is to choose a color scheme. You do this in the &lt;strong&gt;Colors&lt;/strong&gt; section, which is shown below:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_ad_unit_04.gif&quot; height=&quot;118&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;There are two ways you can choose a color scheme. The simplest way is to choose one of the pre-defined color schemes from the drop-down menu:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_ad_unit_05.gif&quot; height=&quot;254&quot; width=&quot;319&quot;&gt;&lt;/p&gt;&lt;p&gt;The other way is to define your own color scheme using these controls. You can either type in the color code of the colors you want to use...&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_ad_unit_06.gif&quot; height=&quot;157&quot; width=&quot;207&quot;&gt;&lt;/p&gt;&lt;p&gt;...or, if you&#39;re a more visual sort, you can click on the color boxes and choose from the palette that pops up:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_ad_unit_07.gif&quot; height=&quot;168&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;No matter which way you choose your ad unit&#39;s colors, you can see a sample showing the color you chose. The sample appears near the bottom left of the &lt;strong&gt;Colors&lt;/strong&gt; section and updates whenever you choose a new pre-defined color scheme or change a color yourself:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_ad_unit_08.gif&quot; height=&quot;187&quot; width=&quot;445&quot;&gt;&lt;/p&gt;&lt;p&gt;Feel free to pick whatever color scheme or colors for your ad. As a general rule, you should choose a color scheme or select colors that match those of your blog. In a later article, I&#39;ll write about effective color choices.&lt;/p&gt;&lt;p&gt;Once you&#39;ve chosen the color scheme or colors, click the &lt;strong&gt;Continue&lt;/strong&gt; button at the bottom of the page. You&#39;ll be taken to the final page, which contains the AdSense code:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_ad_unit_09.gif&quot; height=&quot;275&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;This AdSense code needs to be inserted into the layout of your blog. If you click anywhere inside the textbox marked &lt;strong&gt;Your AdSense Code&lt;/strong&gt;, you&#39;ll select all the code. Copy it (control-C on Windows and Linux, command-C on the Mac). If you like, you can open a text editor or word processor and paste the code there.&lt;/p&gt;&lt;p&gt;Now that we have the code, it&#39;s time for the final step: putting it into your blog&#39;s layout.&lt;/p&gt;&lt;h2&gt;Putting AdSense into Your Blog&#39;s Layout&lt;/h2&gt;&lt;p&gt;&lt;em&gt;(Note that this section is specific to Blogware and Blogware-powered blogs.)&lt;/em&gt;&lt;/p&gt;&lt;p&gt;The simplest way to place an AdSense ad unit into your blog is to place it in a custom component. As a component, it will be easy to move to different places in your layout once you&#39;ve defined it. The ability to easily move ad units about is important because one of the keys to success with AdSense is experimenting with ad placement.&lt;/p&gt;&lt;p&gt;Log into your blog&#39;s control panel and go to the &lt;strong&gt;Look &amp;amp; Feel&lt;/strong&gt; section by clicking the &lt;strong&gt;Look &amp;amp; Feel&lt;/strong&gt; tab.&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_component_01.gif&quot; height=&quot;115&quot; width=&quot;446&quot;&gt;&lt;/p&gt;&lt;p&gt;The page for editing components is in the &lt;strong&gt;Layout&lt;/strong&gt; section, so click on the &lt;strong&gt;Layout&lt;/strong&gt; below the &lt;strong&gt;Look &amp;amp; Feel&lt;/strong&gt; tab:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_component_02.gif&quot; height=&quot;127&quot; width=&quot;446&quot;&gt;&lt;/p&gt;&lt;p&gt;Now click on the &lt;strong&gt;Components&lt;/strong&gt; tab:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_component_03.gif&quot; height=&quot;126&quot; width=&quot;397&quot;&gt;&lt;/p&gt;&lt;p&gt;Here&#39;s the part of the resulting page that&#39;s most important to us at the moment: the &lt;strong&gt;Add Custom Component&lt;/strong&gt; section. This is where we can create a new component, which is a piece of code that we can easily move around the blog&#39;s layout. The &lt;strong&gt;Add Custom Component&lt;/strong&gt; section is shown below:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_component_04.gif&quot; height=&quot;126&quot; width=&quot;397&quot;&gt;&lt;/p&gt;&lt;p&gt;Give your component a name so that it&#39;s easy to identify. In this example, we&#39;ll give it the name &quot;Skyscraper Ad&quot; by entering it into the &lt;strong&gt;Name&lt;/strong&gt; textbox:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_component_05.gif&quot; height=&quot;240&quot; width=&quot;346&quot;&gt;&lt;/p&gt;&lt;p&gt;Now the slightly harder part: to enter the code that defines the component. Enter the following into the &lt;strong&gt;Content&lt;/strong&gt; textbox:&lt;/p&gt;&lt;blockquote&gt;&lt;pre&gt;&amp;lt;div class=&quot;component&quot;&amp;gt;&amp;lt;/div&amp;gt;&lt;/pre&gt;&lt;/blockquote&gt;&lt;p&gt;Which looks like this in the control panel:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_component_06.gif&quot; height=&quot;240&quot; width=&quot;346&quot;&gt;&lt;/p&gt;&lt;p&gt;Note that those two lines are separated by a blank line. The blank line doesn&#39;t really do anything except make the next step easier. The next step is to paste the AdSense code into that blank line:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_component_07.gif&quot; height=&quot;182&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;Now that we&#39;ve defined the component, it&#39;s time to save it. Click the &lt;strong&gt;Add Component&lt;/strong&gt; button to save it. The page will reload and the component should appear in the &lt;strong&gt;Custom Components&lt;/strong&gt; list:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_component_08.gif&quot; height=&quot;252&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;With a component defined and saved, there&#39;s only one step remaining: it&#39;s time to add it to the layout. For this example, we&#39;ll add it to the top of the blog&#39;s left sidebar. To add components to sidebars, we need to click the &lt;strong&gt;Columns&lt;/strong&gt; tab:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_component_09.gif&quot; height=&quot;58&quot; width=&quot;335&quot;&gt;&lt;/p&gt;&lt;p&gt;This will give you a view of the components as they are laid out in the blog&#39;s left and right columns. Since our new &quot;Skyscraper Ad&quot; component (in the page it appears as &quot;Custom: Skyscraper Ad&quot;) isn&#39;t in use yet, it&#39;s in the &lt;strong&gt;Inactive&lt;/strong&gt; column:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_component_10.gif&quot; height=&quot;148&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;p&gt;To place our skyscraper ad at the top of the left sidebar, drag it from the &lt;strong&gt;Inactive&lt;/strong&gt; column to the top of the &lt;strong&gt;Left&lt;/strong&gt; column. Here&#39;s what the page looks like while you&#39;re dragging the component to its destination:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_component_11.gif&quot; height=&quot;208&quot; width=&quot;463&quot;&gt;&lt;/p&gt;&lt;p&gt;And here&#39;s what the page looks like when you&#39;ve dropped it:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/make_component_12.gif&quot; height=&quot;208&quot; width=&quot;463&quot;&gt;&lt;/p&gt;&lt;p&gt;Now click the &lt;strong&gt;Save&lt;/strong&gt; button at the bottom of the page. Once you&#39;ve done that, the ad unit will be in your layout at the top of the left sidebar. Take a look at your blog now: the Skyscraper ad unit should now be at the top of the left sidebar:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/blogging_for_dollars_2/final_result.gif&quot; height=&quot;290&quot; width=&quot;450&quot;&gt;&lt;/p&gt;&lt;h2&gt;Congratulations!&lt;/h2&gt;&lt;p&gt;You&#39;ve just placed an AdSense ad on your blog. Now it&#39;s a matter and waiting to see how much money comes in.&lt;/p&gt;&lt;p&gt;To keep an eye on the action that your AdSense ad is getting, log into to the AdSense site (&lt;a href=&quot;http://google.com/adsense&quot;&gt;http://google.com/adsense&lt;/a&gt;) and click the &lt;strong&gt;Reports&lt;/strong&gt; tab. You&#39;ll be take to a page that candisplay all sorts of reports showing how much money your AdSense ads have earned.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Next time:&lt;/strong&gt; I&#39;ll talk about AdSense reports and ad placement.&lt;/p&gt;</description>
    
    <category domain="http://blog.blogware.com/blog">Main Page</category>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos">Blogware How-To&#39;s</category>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    
    
    
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  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Blogging for Dollars, Part 1</title>
    <link>http://blog.blogware.com/blog/_archives/2006/8/10/2215081.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2006/8/10/2215081.html</guid>
    <pubDate>Thu, 10 Aug 2006 18:36:55 -0400</pubDate>
    <description>&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/often_used/the_blogware_mechanic.jpg&quot; alt=&quot;The Blogware Mechanic: Tips and Tricks You Won&#39;t Find in the Manual.&quot; height=&quot;390&quot; width=&quot;250&quot;&gt;&lt;/p&gt;&lt;p&gt;Welcome to the return of &lt;strong&gt;&lt;cite&gt;The Blogware Mechanic&lt;/cite&gt;&lt;/strong&gt;, a regular series of articles in which I&#39;ll show you all sorts of tips and tricks to get the most out of your Blogware-based blog.&lt;/p&gt;&lt;p&gt;Since this is a return after a long hiatus, I thought I&#39;d start with a fairly splashy topic; something nice and attention-getting. How &#39;bout this?:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/jackson_on_a_laptop.jpg&quot; alt=&quot;Laptop showing the text &#39;Money, money, money!&#39; onscreen and with a $20 bill on the keyboard.&quot; height=&quot;525&quot; width=&quot;500&quot;&gt;&lt;/p&gt;&lt;p&gt;That&#39;s right: what I&#39;m going to do is show you how to make a little money off your blog.&lt;/p&gt;&lt;p&gt;But first, let me tell you a story...&lt;/p&gt;&lt;h2&gt;The Cocktail Party Pitch (A True Story)&lt;/h2&gt;&lt;p&gt;It all started at a cocktail party for nerds (yes, such things exist). I won&#39;t go into the details of the party, other than the fact that a large software corporation had hired a boutique PR company to throw the shindig. This meant that the snacks -- and more importantly, the &lt;em&gt;drinks&lt;/em&gt; -- were free. This probably explains why my friend was a mite tipsy when he approached me.&lt;/p&gt;&lt;p&gt;&quot;How come you&#39;re not blogging full-time?&quot; he asked. &quot;&lt;a href=&quot;http://accordionguy.blogware.com&quot;&gt;Your blog&#39;s&lt;/a&gt; good. You get lots of hits. You could make a killing!&quot;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Oh wow, is he drunk,&lt;/em&gt; I thought. I figured it was the bloggy equivalent those druken moments when a buddy comes up to you and says &quot;I love you, man.&quot; At least I was dealing with a happy drunk.&lt;/p&gt;&lt;p&gt;&quot;I don&#39;t think so,&quot; I said. &quot;&lt;a href=&quot;http://boingboing.net&quot;&gt;&lt;cite&gt;Boing Boing&lt;/cite&gt;&lt;/a&gt; -- I can see that making a lot of money, but not &lt;em&gt;my&lt;/em&gt; blog.&quot;&lt;/p&gt;&lt;p&gt;&quot;How many pageviews d&#39;you get on your blog?&quot;&lt;/p&gt;&lt;p&gt;&quot;&lt;a href=&quot;http://my.statcounter.com/project/standard/stats.php?project_id=1062266&amp;amp;guest=1&quot;&gt;I average about 3,500, maybe 4,000 a day,&lt;/a&gt;&quot; I replied, &quot;with the occasional spike on a good day.&quot;&lt;/p&gt;&lt;p&gt;&quot;You can make money, then.&quot;&lt;/p&gt;&lt;p&gt;&quot;Why? How much do you make off your blogs?&quot;&lt;/p&gt;&lt;p&gt;&quot;I make my living off my &lt;em&gt;blogs&lt;/em&gt;, dude.&quot;&lt;/p&gt;&lt;p&gt;&lt;em&gt;A living?&lt;/em&gt;&lt;/p&gt;&lt;p&gt;I should make it clear at this point that my friend does not live in a single-room apartment in a nearly-condemned tenement building, nor does he subsist on &lt;a href=&quot;http://en.wikipedia.org/wiki/Ramen&quot;&gt;ramen noodles&lt;/a&gt; (&lt;a href=&quot;http://www.slashfood.com/2006/05/03/attention-starving-students-ramen-taste-test/&quot;&gt;the starving student&#39;s best friend&lt;/a&gt;). He&#39;s got a house, a wife and kids, a car and all the other stuff that you&#39;d associate with suburban living.&lt;/p&gt;&lt;p&gt;&quot;Just off the ads?&quot; I asked. His were regular blogs; none of his pages were behind any kind of for-pay &quot;firewall&quot;. I didn&#39;t remember seeing any kind of &quot;tip jar&quot; either, which left advertising as the most likely possibility.&lt;/p&gt;&lt;p&gt;&quot;Yup, just off the ads,&quot; he replied.&lt;/p&gt;&lt;p&gt;I tried to think of how often I clicked on an ad on a web page. Maybe once a week, maybe once a month. Not often anyway. I couldn&#39;t imagine making more than a few pennies a month off ad clicks.&lt;/p&gt;&lt;p&gt;We talked for a little bit longer, and my friend gave me a few extra suggestions on how to go about making money from my blog. After I left, I decided that I&#39;d give it a try.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;The idea of harnessing a hobby to make a little extra spending money isn&#39;t new to me. I play rock and pop tunes on the accordion as a hobby, and from time to time, I play on the street. With a hat tossed down for tips, many passers-by don&#39;t mind tossing me one- and two-dollar coins (I&#39;m in Canada), and those coins add up. On a good night, I can make enough money to buy dinner for two&amp;nbsp; at a decent steakhouse. Maybe I could do something similar with my blog.&lt;/p&gt;&lt;p&gt;I decided that to follow the tried-and-true business strategy of taking a look at my friend&#39;s blogs and doing exactly what he did. I visited his blogs -- has has about a half dozen -- and they all relied exclusively on &lt;a href=&quot;http://en.wikipedia.org/wiki/AdSense&quot;&gt;Google AdSense&lt;/a&gt; ads.&lt;/p&gt;&lt;h2&gt;AdSense&lt;/h2&gt;&lt;p&gt;Chances are that you&#39;re already familiar with Google AdSense ads. They&#39;re those ads that seems to be on every other other website and are marked with a text link that reads &quot;Ads by Goooooooogle&quot;. They take on a number of forms, like the ones shown below.&lt;/p&gt;&lt;p&gt;Here&#39;s the &quot;468 by 60&quot; banner:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/adsense_banner.gif&quot; alt=&quot;Example AdSense banner.&quot; height=&quot;60&quot; width=&quot;468&quot;&gt;&lt;/p&gt;&lt;p&gt;...here&#39;s the &quot;120 by 240&quot; vertical banner:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/adsense_vertical_banner.gif&quot; alt=&quot;Example AdSense vertical banner.&quot; height=&quot;240&quot; width=&quot;120&quot;&gt;&lt;/p&gt;&lt;p&gt;...and here&#39;s the &quot;250 by 250&quot; image ad:&lt;/p&gt;&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2006/08/adsense_square.gif&quot; alt=&quot;Example AdSense sqaure image ad.&quot; height=&quot;250&quot; width=&quot;250&quot;&gt;&lt;/p&gt;&lt;h3&gt;How Adsense Works (The Quick and Dirty Version)&lt;/h3&gt;&lt;p&gt;I used to work with at a company founded by an advertising executive, and I remember him always saying &quot;It&#39;s not that people hate ads; it&#39;s that they hate ads that aren&#39;t &lt;em&gt;relevant&lt;/em&gt; to them&quot;.&lt;/p&gt;&lt;p&gt;AdSense tries to provide relevant advertising by displaying ads that are related to the content of the page they are on. This is possible because AdSense, being owned by Google, has access to Google&#39;s data store, which has data on most of the publicly-accessible web pages in existence. AdSense uses the data that Google has on that page to determine what sort of ad to show. Here are a couple of quick examples: When I blogged about accordions, AdSense started displaying ads for accordion stores, accordion repair shops and accordion lessons. When I blogged about how silly people look on pocket bikes, AdSense showed advertisements for motorbikes (of both the regular and pocket variety) and helmets.&lt;/p&gt;&lt;p&gt;When you put AdSense on your blog, you make money based on the number of clicks the AdSense ads get and the number of people that visit your site. I&#39;ll go into the details in a later article, but in the meantime, it boils down to these rules:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;If people visit your site, you make some money.&lt;/li&gt;&lt;li&gt;If people click on the ads on your site, you make more money.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Google will send you a check (or alternately, direct-deposits money into your bank account) at the end of the current month whenever you accumulate $100 or more.&lt;/p&gt;&lt;h2&gt;How Much Money Can You Make?&lt;/h2&gt;&lt;p&gt;It&#39;s hard to say. There are so many factors that enter into the equation.&lt;/p&gt;&lt;p&gt;I could cite my own earnings from the very short time I&#39;ve used AdSense, but the terms and conditions of joining the AdSense program specifically prohibit you from announcing how much you&#39;ve earned.&lt;/p&gt;&lt;p&gt;Luckily, there are a few people on the net who have provided examples without mentioning specific blog names. Darren Rowse at &lt;a href=&quot;http://www.problogger.net/&quot;&gt;problogger.net&lt;/a&gt; has &lt;a href=&quot;http://www.problogger.net/archives/2006/02/23/how-much-money-can-a-blog-earn/&quot;&gt;written about the AdSense earnings of three unnamed blogs with which he is involved&lt;/a&gt;:&lt;/p&gt;&lt;table border=&quot;1&quot; cellpadding=&quot;3&quot; cellspacing=&quot;3&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;tbody&gt;&lt;tr&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;th&gt;Blog&lt;/th&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;th&gt;Pageviews&lt;br&gt;per month&lt;/th&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;th&gt;Earnings from AdSense&lt;/th&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/tr&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;tr&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;td&gt;Blog A&lt;/td&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;td&gt;20,000&lt;/td&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;td&gt;$790.91&lt;/td&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/tr&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;tr&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;td&gt;Blog B&lt;/td&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;td&gt;40,000&lt;/td&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;td&gt;$99.08&lt;/td&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/tr&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;tr&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;td&gt;Blog C&lt;/td&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;td&gt;160,000&lt;/td&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;td&gt;$515.12&lt;/td&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;p&gt;As you can see, there isn&#39;t a direct correlation between pageviews and revenues from AdSense. Pageviews help, but clicks on ads are where the money&#39;s at.&lt;/p&gt;&lt;p&gt;A &lt;a href=&quot;a%20href=&quot; http://www.washingtonpost.com=&quot;&quot;&gt;&lt;cite&gt;Washington Post&lt;/cite&gt;&lt;/a&gt; article titled &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2006/07/27/AR2006072701622.html&quot;&gt;A New Model For Getting Rich Online&lt;/a&gt; cites several examples:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;http://podcastdirectory.com/&quot;&gt;PodcastDirectory.com&lt;/a&gt; grew from a site from 100 hits a month in 2004 to getting a million per month -- it earns about $30,000 to $40,000 a year, &quot;the equivalent of an entry-level government worker&#39;s salary&quot;.&lt;/li&gt;&lt;br&gt;&lt;li&gt;Two 20-year-olds cashed in on the MySpace phenomenon by creating &lt;a href=&quot;http://freeweblayouts.net/&quot;&gt;FreeWebLayouts.net&lt;/a&gt;, where people can download designs to customize their MySpace pages. Their AdSense revenues: $100,000 a month. Not bad for a year-old site.&lt;/li&gt;&lt;br&gt;&lt;li&gt;A guy who flies often created &lt;a href=&quot;http://seatguru.com/&quot;&gt;SeatGuru&lt;/a&gt;, a site provides information on various airlines&#39; seats, such as which ones have the most legroom and recline, which ones provide audio and video in-flight entertainment, which ones have laptop power, and so on. He makes about $10,000 to $20,000 a month from AdSense.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;While these stories are of exceptional cases, these people didn&#39;t do anything that most people couldn&#39;t do: create a list of podcast sites, create a bunch of templates for web pages and collect information about airline seats. Sometimes the simplest ideas are the most successful.&lt;/p&gt;&lt;p&gt;At the very least, a blog that gets a few hundred hits a month should be able to cover its own hosting expenses; a blog that gets a few thousand hits a month should be able to meet the threshold to get a Google check at the end of each month, which is enough to give yourself a new computer or plane tickets for a decent-haul trip every year for your birthday.&lt;/p&gt;&lt;p&gt;If at this point you&#39;re salivating at the thought of making a little extra money by harnessing your existing blog or starting one, tune in tomorrow for the second part in this series!&lt;/p&gt;</description>
    
    <category domain="http://blog.blogware.com/blog">Main Page</category>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos">Blogware How-To&#39;s</category>
    
    
    
    
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    <dc:creator>Kim Phelan</dc:creator>
    <title>How to make your blog more usable...</title>
    <link>http://blog.blogware.com/blog/_archives/2006/1/3/1579029.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2006/1/3/1579029.html</guid>
    <pubDate>Tue, 03 Jan 2006 12:33:57 -0500</pubDate>
    <description>Weblogs are different than webpages, we are all aware of that. But there are some basic usability improvements that can be made to blogs in order to make the visitor experience much more pleasant. Over at useit.com they have created a great article outlining some of the biggest issues with blogs today and what can be done to easily improve the usability of a blog. Please take a read!</description>
    
    <category domain="http://blog.blogware.com/blog">Main Page</category>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos">Blogware How-To&#39;s</category>
    
    
    
    
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  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Blogware Mechanic: Using an Image as the Title for Your Blog</title>
    <link>http://blog.blogware.com/blog/_archives/2005/12/5/1432324.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2005/12/5/1432324.html</guid>
    <pubDate>Mon, 05 Dec 2005 15:07:24 -0500</pubDate>
    <description>&lt;img src=&quot;http://blog.blogware.com/images/layout/blogware_mechanic_banner.jpg&quot; alt=&quot;Blogware Mechanic.&quot; height=&quot;94&quot; width=&quot;450&quot;&gt;&lt;br&gt; &lt;br&gt; Suppose you&#39;ve got a blog with your standard text title, like the one below:&lt;br&gt; &lt;br&gt; &lt;img src=&quot;http://blog.blogware.com/images/2005/12/image_title/01.gif&quot; height=&quot;171&quot; width=&quot;500&quot;&gt;&lt;br&gt; &lt;br&gt; Now let&#39;s suppose that you&#39;ve got an image file that you&#39;d love to use in the place of your blog title, say this one:&lt;br&gt; &lt;br&gt; &lt;img src=&quot;http://blog.blogware.com/images/2005/12/image_title/release_the_cats.jpg&quot; height=&quot;137&quot; width=&quot;412&quot;&gt;&lt;br&gt; &lt;br&gt; ...so that your blog looks like this:&lt;br&gt; &lt;br&gt; &lt;img src=&quot;http://blog.blogware.com/images/2005/12/image_title/10.gif&quot; height=&quot;241&quot; width=&quot;500&quot;&gt;&lt;br&gt; &lt;br&gt; This article will show you how.</description>
    
    <category domain="http://blog.blogware.com/blog">Main Page</category>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos">Blogware How-To&#39;s</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Blogware Mechanic #4: Customizing the Look and Feel of Your Blog With CSS, Part One</title>
    <link>http://blog.blogware.com/blog/_archives/2005/9/12/1221622.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2005/9/12/1221622.html</guid>
    <pubDate>Mon, 12 Sep 2005 05:00:39 -0400</pubDate>
    <description>&lt;img src=&quot;http://blog.blogware.com/images/layout/blogware_mechanic_banner.jpg&quot; height=&quot;94&quot; width=&quot;450&quot;&gt;&lt;br&gt; &lt;br&gt; Blogware comes with a number of built-in &quot;themes&quot; which define the font and color scheme of your blog. Some of them are quite nice. Others don&#39;t really appeal to me.&lt;br&gt; &lt;br&gt; If you&#39;re a do-it-yourself type of person who also has a Blogware blog, you&#39;ll eventually want to create your own custom &quot;look&quot; for your blog. That&#39;s what the next few Blogware Mechanic articles will be about. By the end of this series, you should be quite comfortable with making changes to the look and feel of your blog by making changes to the style template.</description>
    
    <category domain="http://blog.blogware.com/blog">Main Page</category>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos">Blogware How-To&#39;s</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Blogware Mechanic #3b: Including Pictures in Your Blog Entries, Part Two</title>
    <link>http://blog.blogware.com/blog/_archives/2005/6/1/901858.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2005/6/1/901858.html</guid>
    <pubDate>Wed, 01 Jun 2005 17:52:30 -0400</pubDate>
    <description>&lt;p&gt;&lt;img src=&quot;http://blog.blogware.com/images/layout/blogware_mechanic_banner.jpg&quot; width=&quot;450&quot; height=&quot;94&quot;&gt;&lt;/p&gt;&lt;p&gt;This is the second of a set of installments of &lt;cite&gt;The Blogware Mechanic&lt;/cite&gt; that cover the use of the filesystem -- which we introduced in &lt;a href=&quot;http://blog.blogware.com/blog/_archives/2005/4/1/540283.html&quot;&gt;the last article&lt;/a&gt; -- to liven up your blog.&lt;/p&gt;&lt;p&gt;In this article, we&#39;ll look at using your blog&#39;s filesystem to include &lt;strong&gt;&lt;em&gt;multiple&lt;/em&gt;&lt;/strong&gt; pictures in your blog entries.&lt;/p&gt;</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Blogware Mechanic #3a: Including Pictures in Your Blog Entries, Part One</title>
    <link>http://blog.blogware.com/blog/_archives/2005/5/31/898846.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2005/5/31/898846.html</guid>
    <pubDate>Tue, 31 May 2005 17:22:37 -0400</pubDate>
    <description>&lt;p&gt;&lt;img src=&quot;http://blog.blogware.com/images/layout/blogware_mechanic_banner.jpg&quot; width=&quot;450&quot; height=&quot;94&quot;&gt;&lt;/p&gt;&lt;p&gt;The next couple of installments of &lt;cite&gt;The Blogware mechanic&lt;/cite&gt; will cover the use of the filesystem -- which we introduced in &lt;a href=&quot;http://blog.blogware.com/blog/_archives/2005/4/1/540283.html&quot;&gt;the last article&lt;/a&gt; -- to liven up your blog.&lt;/p&gt;&lt;p&gt;In this article, we&#39;ll look at using your blog&#39;s filesystem to include pictures in your blog entries.&lt;/p&gt;</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>The EFF&#39;s &quot;Safe Blogging&quot; Tips</title>
    <link>http://blog.blogware.com/blog/_archives/2005/4/7/563237.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2005/4/7/563237.html</guid>
    <pubDate>Thu, 07 Apr 2005 20:21:21 -0400</pubDate>
    <description>The &lt;a href=&quot;http://eff.org&quot;&gt;EFF -- Electronic Frontier Foundation&lt;/a&gt; -- is, in their own words, &quot;a donor-supported membership organization
working to protect our fundamental rights regardless of technology; to
educate the press, policymakers and the general public about civil
liberties issues related to technology; and to act as a defender of
those liberties&quot;. They fight the good fight in those cases where the law and technology collide.&lt;br&gt;
&lt;br&gt;
They recently published a guide to &quot;safe blogging&quot; titled &lt;a href=&quot;http://www.eff.org/Privacy/Anonymity/blog-anonymously.php&quot;&gt;&lt;span style=&quot;font-weight: bold; font-style: italic;&quot;&gt;How to Blog Safely (About Work or Anything Else)&lt;/span&gt;&lt;/a&gt;. It&#39;s got some good, common-sense advice that you might want to follow. Here&#39;s the introduction:&lt;blockquote&gt;&lt;p&gt;
Blogs are like personal telephone calls crossed with newspapers. They&#39;re
the perfect tool for sharing your favorite chocolate mousse recipe with
friends--or for upholding the basic tenets of democracy by letting the
public know that a corrupt government official has been paying off your
boss.&lt;/p&gt;&lt;p&gt;

If you blog, there are no guarantees you&#39;ll attract a readership of
thousands. But at least a few readers will find your blog, and they
may be the people you&#39;d least want or expect. These include potential
or current employers, coworkers, and professional colleagues; your
neighbors; your spouse or partner; your family; and anyone else curious
enough to type your name, email address or screen name into Google or
Feedster and click a few links.&lt;/p&gt;&lt;p&gt;

The point is that anyone can eventually find your blog if your real
identity is tied to it in some way. And there may be consequences.
Family members may be shocked or upset when they read your uncensored
thoughts. A potential boss may think twice about hiring you. But these
concerns shouldn&#39;t stop you from writing. Instead, they should inspire
you to keep your blog private, or accessible only to certain trusted
people.&lt;/p&gt;&lt;p&gt;

Here we offer a few simple precautions to help you maintain control of
your personal privacy so that you can express yourself without facing
unjust retaliation. If followed correctly, these protections can save
you from embarrassment or just plain weirdness in front of your friends
and coworkers.&lt;/p&gt;&lt;/blockquote&gt;One
of the tips they provide is &quot;Limit Your Audience&quot;. You can do this in
Blogware by setting up restricted categories and photo albums. You can
set these up so that only specified, logged-in readers can actually see
the posts made under those categories; they&#39;re effectively invisible to
all other readers.&lt;br&gt;
&lt;br&gt;
I&#39;ll post a tutorial on restricted categories next week; in the meantime, you can check out the &lt;span style=&quot;font-style: italic;&quot;&gt;Publisher Control Panel Manual&#39;s&lt;/span&gt; &lt;a href=&quot;http://blog.blogware.com/help/categories_restricted.htm&quot;&gt;chapter on restricted categories and photo albums&lt;/a&gt;.&lt;br&gt;</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Blogger Beware</title>
    <link>http://blog.blogware.com/blog/_archives/2005/4/4/552133.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2005/4/4/552133.html</guid>
    <pubDate>Mon, 04 Apr 2005 13:52:22 -0400</pubDate>
    <description>&lt;a href=&quot;http://www.canada.com/national/nationalpost/npb/story.html?id=1ee1c5ff-2dfa-4fb7-8d73-7e07c4051283&quot;&gt;&lt;img src=&quot;http://blog.blogware.com/images/2005/04/national_post_blogging_cover.jpg&quot; alt=&quot;Photo: Cover of the APril 2005 &#39;National Post Business&#39; magazine, featuring the &#39;Blogger Beware&#39; story.&quot; height=&quot;406&quot; width=&quot;300&quot;&gt;&lt;/a&gt;&lt;br&gt;
&lt;br style=&quot;font-style: italic;&quot;&gt;
&lt;a href=&quot;http://www.canada.com/national/nationalpost/npb/index.html&quot;&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;National Post Business&lt;/span&gt;&lt;/a&gt;, a monthly magazine included with issues of Canada&#39;s &lt;a href=&quot;http://www.canada.com/national/nationalpost/index.html&quot;&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;National Post&lt;/span&gt;&lt;/a&gt; newspaper, featured &lt;a href=&quot;http://www.canada.com/national/nationalpost/npb/story.html?id=1ee1c5ff-2dfa-4fb7-8d73-7e07c4051283&quot;&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;a cover story on the perils about blogging about work in its April edition&lt;/span&gt;&lt;/a&gt;. &lt;br&gt;
&lt;br&gt;
While I would be quick to remind you my own blog played a major role in
my landing a job here, a few foolishly or rashly-written words posted
to a globally-accessible medium where information flows freely and is
easily copied can suddenly make you unemployed. I&#39;m not trying to scare
you away from blogging; I&#39;m just asking you to exercise some good
judgement.&lt;br&gt;
&lt;br&gt;
&lt;h3&gt;One Solution: Restricted Categories and Photo Albums&lt;/h3&gt;

If you feel that you share something with your online friends that
might jeopardize your job, Blogware offers restricted categories and
restricted photo albums. These are categories and photo albums that are
accessible only by users who are logged in and who have permission to
view them. You can grant access to restricted categories and restricted
photo albums on a person-by-person basis, so you can set up your blog
so that:&lt;ul&gt;&lt;li&gt;Your best friend Alice can see any article or photo posted in any category or photo album in your blog.&lt;br&gt;
    &lt;br&gt;
&lt;/li&gt;&lt;li&gt;Your brother Bob can see any article or photo in the &quot;Main
Page&quot; and &quot;Family&quot; categories, but not the &quot;Deep Dark Secrets&quot; category.&lt;br&gt;
    &lt;br&gt;
  &lt;/li&gt;
  &lt;li&gt;Anyone else -- your boss included -- can see only what you&#39;ve posted to the &quot;Main Page&quot; category.&lt;/li&gt;
&lt;/ul&gt;I&#39;ll post a tutorial with examples on how to set up your blog with
restricted categories and restricted photo albums soon. In the
meantime, you can consult the &lt;a href=&quot;http://blog.blogware.com/help/categories_restricted.htm&quot;&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;Restricted Categories and Photo Albums&lt;/span&gt;&lt;/a&gt; page of the &lt;a href=&quot;http://blog.blogware.com/help/&quot;&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;Blogware Publisher Control Panel Manual&lt;/span&gt;&lt;/a&gt;.&lt;br&gt;</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    <category domain="http://blog.blogware.com/blog/BloggingNews">Blogging News</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Blogware Mechanic #2: Favicons and Filesystems</title>
    <link>http://blog.blogware.com/blog/_archives/2005/4/1/540283.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2005/4/1/540283.html</guid>
    <pubDate>Fri, 01 Apr 2005 16:42:48 -0500</pubDate>
    <description>&lt;p&gt;&lt;img src=&quot;http://blog.blogware.com/images/layout/blogware_mechanic_banner.jpg&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;em&gt;Favicons&lt;/em&gt;&lt;/strong&gt; are custom icons associated with a website. In this installment of the Blogware Mechanic, we&#39;ll look at how to make a favicon for your blog and in the process get a better look at Blogware&#39;s filesystem.&lt;/p&gt;</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Blogware Mechanic #1: Customizing Your Permalink Icons</title>
    <link>http://blog.blogware.com/blog/_archives/2005/3/30/495644.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2005/3/30/495644.html</guid>
    <pubDate>Wed, 30 Mar 2005 21:21:27 -0500</pubDate>
    <description>&lt;p&gt;&lt;img src=&quot;http://blog.blogware.com/images/layout/blogware_mechanic_banner.jpg&quot; width=&quot;450&quot; height=&quot;94&quot;&gt;&lt;/p&gt;&lt;p&gt;&lt;cite&gt;&lt;strong&gt;The Blogware Mechanic&lt;/strong&gt;&lt;/cite&gt; is a regularly-appearing series of articles that will show you how to go beyond the standard features included in your Blogware-based blog, customize it in ways you may not have thought possible and make your blog uniquely yours.&lt;/p&gt;

&lt;p&gt;
In this first installment of &lt;cite&gt;Blogware Mechanic&lt;/cite&gt;, we&#39;ll cover the fine art of customizing the permalink icon that appears beside the titles of articles. We&#39;ll go from this plain ol&#39; default icon:

&lt;p&gt;&lt;img width=&quot;292&quot; height=&quot;185&quot; src=&quot;http://blog.blogware.com/images/2005/03/blogware_mechanic_1/default_permalink.gif&quot;&gt;&lt;/p&gt;

&lt;p&gt;to a nice, snazzy custom icon:&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;http://blog.blogware.com/images/2005/03/blogware_mechanic_1/custom_permalink.gif&quot; width=&quot;274&quot; height=&quot;72&quot;&gt;&lt;/p&gt;

&lt;p&gt;Along the way, we&#39;ll learn a little bit about Blogware&#39;s built-in filesystem and templates.&lt;/p&gt;</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Blogware&#39;s Statistics Package</title>
    <link>http://blog.blogware.com/blog/_archives/2004/5/27/79206.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2004/5/27/79206.html</guid>
    <pubDate>Thu, 27 May 2004 13:27:08 -0400</pubDate>
    <description>One feature that puts Blogware far ahead of other blogging tools is its statistics package. If you have a Blogware-powered weblog, you can see more than just how many people are reading your weblog: you can also see how they&#39;re reading it, in all kinds of ways.</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/WhatsNew">What&#39;s New</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Moving to Blogware in Six Easy Clicks</title>
    <link>http://blog.blogware.com/blog/_archives/2004/5/13/65539.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2004/5/13/65539.html</guid>
    <pubDate>Thu, 13 May 2004 18:36:09 -0400</pubDate>
    <description>I like to think of my blog as an online version of my house; it&#39;s where I invite people, do some entertaining, and even show my vacation slides. Just as moving from one real-world house to another, moving from one blogging tool to another can be a very unpleasant and tedious process. Are there movers for blogs?</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Blogware&#39;s New Slideshow Feature</title>
    <link>http://blog.blogware.com/blog/_archives/2004/5/12/63273.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2004/5/12/63273.html</guid>
    <pubDate>Wed, 12 May 2004 12:22:12 -0400</pubDate>
    <description>Okay, Blogware users and wanna-users, here&#39;s a new feature that made it into version 1.0. If you have a Blogware blog, open the Blogware Control Panel in a new browser window and log in. Once you&#39;ve logged in, click on the Settings tab of the Navigation Bar.</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/WhatsNew">What&#39;s New</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Blogware: Officially Released!</title>
    <link>http://blog.blogware.com/blog/_archives/2004/5/10/55027.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2004/5/10/55027.html</guid>
    <pubDate>Mon, 10 May 2004 11:55:54 -0400</pubDate>
    <description>After putting in over a year&#39;s worth of work -- research, designing, programming, testing and collecting feedback -- we are proud to announce the official release of Blogware version 1.0!</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/WhatsNew">What&#39;s New</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>The new &quot;Address Book&quot; tab / Giving someone &quot;trusted reader&quot; privileges</title>
    <link>http://blog.blogware.com/blog/_archives/2004/4/13/34137.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2004/4/13/34137.html</guid>
    <pubDate>Tue, 13 Apr 2004 17:26:04 -0400</pubDate>
    <description>This article introduces the new &quot;Address Book&quot; tab in the Navigation Bar and covers adding &quot;Trusted Readers&quot; to your weblog. The new &quot;Trusted Reader&quot; feature is very useful if there are sections in your weblog that you&#39;d like hidden from everyone except close friends, or if you&#39;re worried about what your mom might find in your blog.</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Adding a Google Search component to your blog </title>
    <link>http://blog.blogware.com/blog/_archives/2004/4/2/31630.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2004/4/2/31630.html</guid>
    <pubDate>Fri, 02 Apr 2004 17:20:42 -0500</pubDate>
    <description>&lt;p&gt;Blogware user &lt;a href=&quot;http://pat.blogware.com/blog&quot;&gt;Pat McDonald&lt;/a&gt; told my &lt;a href=&quot;http://www.byte.org&quot;&gt;boss Ross&lt;/a&gt; about a custom Google component he&#39;d created for his weblog, Ross &lt;a href=&quot;http://www.byte.org/blog/_archives/2004/3/29/30317.html&quot;&gt;published the code&lt;/a&gt;. If you&#39;re comfortable with creating custom components in Blogware, you probably already know what to do with the code. However, if you&#39;re not comfortable with the idea, this step-by-step guide is for you!&lt;/p&gt;</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>The new &quot;Post&quot; tab</title>
    <link>http://blog.blogware.com/blog/_archives/2004/3/26/29888.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2004/3/26/29888.html</guid>
    <pubDate>Fri, 26 Mar 2004 17:51:17 -0500</pubDate>
    <description>If you were to log into your Blogware Control Panel right now, you might be surprised when you see that the Navigation Bar now has a new tab. The new tab, the Post Tab, is simply a more convenient version of the Post Menu, which is tucked all the way up the upper right-hand corner of the page. This article goes into more detail about how the new tab works.</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Adding Blogrolling.com blogrolls to your weblog</title>
    <link>http://blog.blogware.com/blog/_archives/2004/3/24/28554.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2004/3/24/28554.html</guid>
    <pubDate>Wed, 24 Mar 2004 15:12:22 -0500</pubDate>
    <description>Here&#39;s a tutorial that shows you how to incorporate your &lt;a href=&quot;http://blogrolling.com&quot;&gt;&lt;cite&gt;Blogrolling.com&lt;/cite&gt;&lt;/a&gt; blogroll into your Blogware weblog.</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/HintsandTips">Hints and Tips</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Jessica</dc:creator>
    <title>More bang for Blog (ware)?</title>
    <link>http://blog.blogware.com/blog/_archives/2004/2/27/23520.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2004/2/27/23520.html</guid>
    <pubDate>Fri, 27 Feb 2004 14:54:16 -0500</pubDate>
    <description>&quot;BlogRolling is a one-stop linklist manager for your blog or journal, helping you manage your ever-evolving linklist with ease.&quot;   Check them (us?) out for yourself!</description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/WhatsNew">What&#39;s New</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>Yes, Blogware blogs still take comments</title>
    <link>http://blog.blogware.com/blog/_archives/2004/1/11/13430.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2004/1/11/13430.html</guid>
    <pubDate>Sun, 11 Jan 2004 19:01:48 -0500</pubDate>
    <description>It only looks as if they&#39;ve vanished. What&#39;s happened is part of our usability inititative for Blogware. If an entry already has comments, you should see something like this at the end of that entry...
Comments: n  | Permanent Link </description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/WhatsNew">What&#39;s New</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Joey deVilla</dc:creator>
    <title>The New Rich Text Editor</title>
    <link>http://blog.blogware.com/blog/_archives/2004/1/9/12692.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2004/1/9/12692.html</guid>
    <pubDate>Fri, 09 Jan 2004 01:39:42 -0500</pubDate>
    <description>If you&#39;ve used Blogware over the past week or so, you might have noticed a couple of changes to the page in which you enter text for articles, photo descriptions and reviews.</description>
    
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  <item>
    <dc:creator>Ross</dc:creator>
    <title>New feature: Reviews</title>
    <link>http://blog.blogware.com/blog/_archives/2003/11/1/5505.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2003/11/1/5505.html</guid>
    <pubDate>Sat, 01 Nov 2003 23:15:18 -0500</pubDate>
    <description>We&#39;ve got some cool news for you this week - we&#39;ve released an important new feature as a beta - reviews. Blogware is one of the first (if not *the* first) blogging tools to support Reviews and Review metadata. </description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/WhatsNew">What&#39;s New</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Ross</dc:creator>
    <title>Enough standards to go around</title>
    <link>http://blog.blogware.com/blog/_archives/2003/10/17/4697.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2003/10/17/4697.html</guid>
    <pubDate>Fri, 17 Oct 2003 16:11:20 -0400</pubDate>
    <description>Standards are important. Good ones become protocols that govern how entire industries interoperate. Simple ones govern how you interact with technology. </description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/WhatsNew">What&#39;s New</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Ross</dc:creator>
    <title>Under the Hood Part II</title>
    <link>http://blog.blogware.com/blog/_archives/2003/10/9/4237.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2003/10/9/4237.html</guid>
    <pubDate>Thu, 09 Oct 2003 21:51:03 -0400</pubDate>
    <description>Yesterday I left you with the statement that Blogware really shines when it comes to the needs of Bloggers. What does this mean? Very simply, the internet doesn&#39;t make sharing easy for the average internet user. Blogware does. </description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/WhatsNew">What&#39;s New</category>
    
    
    
    
  </item>
  
  <item>
    <dc:creator>Ross</dc:creator>
    <title>Blogware: What we do best</title>
    <link>http://blog.blogware.com/blog/_archives/2003/10/8/4141.html</link>
    <guid>http://blog.blogware.com/blog/_archives/2003/10/8/4141.html</guid>
    <pubDate>Wed, 08 Oct 2003 10:24:05 -0400</pubDate>
    <description>The &quot;RBlog&quot; project (now known as Blogware) was officially kicked off in mid-February of this year. </description>
    
    <category domain="http://blog.blogware.com/blog/BlogwareHowTos/WhatsNew">What&#39;s New</category>
    
    
    
    
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